Lets Unconnect!

November 27, 2023

Let’s be honest, when we first went on to LinkedIn we started by trying to connect with friends and colleagues, then the randoms started to reach out and ask us to connect, and because we were new to this new shinny place we accepted a few, then time move forwards and before we know it we have 100’s if not 1,000’s of weird and wonderful connections clogging up our feed with irrelevant musing.

Some of the information we see in our feed is interesting, some of it is pure tosh.

You are not alone.

We all went through this journey.

So how do we break the cycle?

In my opinion the best way to do so is to lock in your target audience. Then slowly remove anyone who doesn’t look like your dream client.

Imagine a world where you have 3 – 4,0000 connections and all of them are perfect for your flagship product.

This is easy to do.

Simply, review your connections and delete the wrong ones. If you have thousands of connections, then you may just want to do a little bit each week when you are working in LinkedIn to just clear it.

The benefit is you can now produce content for your dream client avatar and focus on information they will love.

Once they love it then they engage and the more engagement you get the more of your connections will see the post and because all your connections are similar and the content is designed for that type of person, then they also will like it and so the potential of your content going viral is far more likely.

More of your dream client interaction means more leads, more leads equals more sales – simple!


Lead Generation, LinkedIn

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