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Why LinkedIn is the best FREE Lead Gen Platform

November 6, 2023

I wholeheartedly recommend LinkedIn to generate leads for your business, and I am passionate about sharing the benefits.

Look, I don’t want to be glued to it 24/7 like the next business owner, but it does offer a vast network of business professionals for free, ready to be contacted – an absolute lead generation treasure trove!

With its robust search features and a ‘network for business’ context, LinkedIn provides a unique environment to establish valuable connections, build credibility, and drive qualified leads for business growth.

The best way to drive these leads is through LinkedIn Outreach.

The key objective of a LinkedIn outreach campaign is to grow your connections, then start conversations that lead to sales meetings and, ultimately, new clients.

The beauty of LinkedIn is that with some ninja tools, you can automate searching for new target audience members, connecting with them, and sending the first message to get the conversation flowing.

In fact, if they don’t reply to your first message, you can even automate sending a series of messages, much like an email series, to get the prospect talking.

This means that you spend your time only speaking to people who reply and are interested in talking, which as a lead generator is ideal.

Once they start chatting, you move them to the next stage in your campaign, be it an event, eBook download, or directly into a meeting.

This tactic has allowed me to scale two businesses to a million in revenue and put me well on the way to scaling my third as I write this blog.

You can do it too.

If you want to dive in to find out more on how to do this then book a call with one of our team, using the ‘demo’ link at the top of this page.


Lead Generation, LinkedIn

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