I’ve been Netflix binge-watching of late (that’s a Flixbinge if you’re a cool kid!).
Its unusual as I’m normally trumped by my beautiful (persuasive) wife, for some rubbish such as Love Island, I’m a Celeb or (worst of all) The Apprentice.
YET, the series that has graced my late-night viewing has been The Witcher.
If you haven’t seen it, let me enlighten…
>>Geek Mode ON<<
Geralt of Rivia, a mutated monster-hunter for hire, journeys toward his destiny in a turbulent world where people often prove more wicked than beasts.
Think Lord of the Rings meets Game of Thrones with some slight budget restraints.
All good sword fighting, magical fun.
The main character is both the hero of the series and also has the loftier title of today’s point:
He is a Witcher and therefore looks like a human, but without any emotions – kindda a monster-slaying psychopath – but a goodie!
This presents countless issues for his human...
Can I tell you a story?
Once upon a time, there was an adult.
This adult woke up checked their phone, got ready for the day, did what they must do to pay the bills, had dinner, watched TV, sat with their phone scrolling nonsense, went to sleep.
In between all that, they had some thoughts about not making enough money, working on the wrong type of work, not having enough fun.
Then they did it all again, almost exactly the same way the next day and the next and the next.
This adult lived their life on autopilot and for the most part they were okay with it.
Except when they remembered that they’re not making enough money - working on the wrong type of work - not having enough fun.
Here’s the crazy thing though, even though most people live their repetitive life on autopilot, it’s not always a bad thing.
The most successful people in the world live their lives on a form of autopilot as well.
This difference though...
One of our Inner Circle member’s Susan Payton from The Business of Stories (big up!) shared a video just after New Year, which I loved and have recently gone back too.
It was by a normal guy who achieved extraordinary things by taking one step at a time.
He decoded how to create great art, win Wimbledon and break world records simply by taking a step at a time and keep on stepping.
I like the video, it’s a TED X and worth a look, here is the link:
The message is simple.
Break big tasks down into small steps.
For most growing a business quickly and systematically is a big task.
It’s a bloody monster of a task!
But, some of us crazy one’s have attacked this monster.
…and the first step to winning at this game is to nail lead generation.
Because if you have no leads you have no business.
So, to reliably know you have nailed that first step, you must...
As a women born in Russia, but operating in the academic and political landscape of the USA in the 1950’s and 60’s Ayn Rand didn’t have it easy (you think the USA is right-wing now!), but when you’re known for quotes such as:
"The question isn't who is going to let me; it's who is going to stop me"
You can see why she became a force to be reckoned with.
Her work supporting laissez-faire capitalism and helping to support political ideology based on recognising individual rights helped to shape modern America.
The essence of her quote is true for all of us.
In 2020 the landscape has never been more level for a business to find success.
All that is needed is for you to develop a habit.
An lead generating habit.
Supported by me, my team, my fellow mentors and of course the awesome lead gen community.
So, before I give you the link let me use one more Ayn’s fine quotes:
"The ladder of...
Many entrepreneurs and marketeers throw themselves into 2020 with renewed passion and focus.
I am delighted to say many of them have jumped into our community to develop their very own Lead Gen Habit.
But before they start, I always advise the following - and perhaps this advice is universal.
Here’s why: Lots of people treat this kind of resource like a gym – they become a member, they show up once or twice, but they fail to implement what the instructor says is relevant for them and fail to follow through.
What results do they get?
The 30 Leads in 30 Days Challenge works the same: Browse all you want but start on DAY ONE and go for it.
Time block your Lead Gen Hour - its only 30 days!
Implement, get familiar, get good, then evergreen it, so it pays out leads forever.
A Lead Gen Automated Machine!
That's my goal for you.
Eternal Evergreen Leads – 4Ever!
How do you start?
A little over 2 years after Zuckerberg announced the arrival of Facebook Messenger bots, the technology has already established its value for small businesses looking to scale.
In case you are still none the wiser, it’s that little blue circle at the bottom right corner of websites with the white lightning bolt through it!
…but why do we care?
At the most fundamental level, chatbots offer a way for organisations to automate many low-level customer service and lead gen functions.
Instead of waiting on hold to speak to a person, clients can chat with a bot to answer basic questions, access marketing material or to complete the basic stages of a simple quotation.
Customers simply click the "Message" button on your Facebook page (or website) and a Messenger session is launched automatically, allowing them to type a question and begin chatting with your bot.
As a small business looking to scale any tool that can reduce the workload of front line staff, allowing them to focus...
As someone who spends his life looking at ever better ways to generate leads for my clients, sometimes you cannot bypass the ages old tactics.
#BNI is a global business networking community, which organise local weekly events for likeminded business people.
The stats are simple for me, I have given 163 referrals in the last 12 months (Leads in my world) and revived 83 referrals.
...but what does that actually mean for me?
Quite simply in the last 12 months that means £84,643 of revenue received into my business from those referrals.
So ask yourself this...
What are you doing before 8.30am one day a week?
Every day we hand out a tiny brochure about our businesses without even realising it. Look at the stacks on your desk, the deck in your drawer or the stash in your wallet. Business cards, in all sizes, shapes and colours, are everywhere. And yet, while we all understand that a business card is a necessity, we often fail to see it as a marketing opportunity.
It's time to start seeing that little slip of paper for what it is: the best opportunity you have to market yourself or your business to a targeted and captive audience. After all, you chose to hand it to that person for a reason.
Below are my two best tips…
#1. PICTURE - Always include a photo of you! A logo is okay, but a picture is better because you want people to remember who you are, and a picture will definitely help with that. – Remember people buy people.
#2. CTA - A call to action (CTA) on your business card is so important, just like we’re taught to do on everything else we post and publish online....