PREMIER

THE WEEKLY MOMENT

The Weekly Moment™ is the focal point of your 'consideration' activity, it’s where marketing easily transitions into sales and can be done in a value driven non-sales-y way.

For most experts it will be a short event that is delivery digitally and usually takes no longer than 45 minutes and is constantly run weekly.

You invite new prospects to it, demonstrates value for the first part usually for circa 15 minutes, then answer questions, give specific advice and foster debate between the attendees which takes you to the end of the 45-minute session.

During the session and just before the last question is asked by the audience, you as the host offer a 1:1 Strategy Session to any attendee who has joined the call and wants to see how some of what has been covered will work specifically within their business.

If done correctly, by following the Weekly Moment Agenda & this Check List, most Sprinters find bookings are made directly into their diary from the audience before the event is even over.

For attendees that need a further nudge a follow up set of emails and phone calls are conducted to yield the full volume of sales meetings from the session each week.

*Graph: Example client weekly moment registrations of 23

Typically, each week you should target 30 weekly moment registrations with 20 of them who show up for the event, from which you receive 5 Strategy Session bookings, which you close 2 into clients.

The above numbers are always over the fullness of time, as a lead-to-sale conversion rate tends to be longer than a week.

In the example from the graph, the founder would expect from the 23 registrations, 16 attendees, 3 strategy sessions and 1 sale.

This creates an exciting model for the client in question, as an effective paid ads and organic outreach strategy will scale attendees of the weekly moment and the sales volumes will then scale with them.

Next stop is the below definitive process and full training to help you set up and run one successfully.

Step #1 – What, When & CTA

The first step is to understand what you will brand the event, remembering this is something you want your audience to get behind and feel part of, so a strong brand that communicates the purpose of the event and why they should attend is vital. – Tip (keep it simple and obvious).

Tied into the brand is the timing of the weekly event which is key for capturing your audience.

Finally, we want you to know what the typical agenda is of your ‘moment’ and the call to action, so you progress them from attendees to opportunities.

Step #2 - What Tech?

In this training we look at the software to use to host the meeting and also to get registrations.

Examples to complement the training...

#1. Zoom Registration Page

#2. Recording Example

Step #3 – Weekly Moment™ Promo + Follow Up Emails & Posts

Watch the above video to find out how to get bookings of your weekly moment as well as follow up attendees into Strategy Sessions.

We recommend that the emails come from the presenter to keep the personal touch, however your prospector can send it on the presenter’s behalf.

Download and use as templates the Swipe-Files found on this page

Step #4 - Get your replay out to your audience

In this video we look at how you get your #replay out to your audience.

Example text used in the facebook post:

"Hi everyone - loads of interest in my ONE Thing Round Table #Replay - the link is here if you want to check it out (To watch you may need to join the group if you are not in there yet): https://fb.watch/8dj1aRsrDt/"

Action Item - Start sending out your replay posts

"Proin nibh arcu, consectetur a odio nec, aliquet suscipit enim. Suspendisse aliquam, libero ac tincidunt suscipit, lacus quam commodo odio, nec faucibus arcu ante in odio. Proin ornare luctus massa, id hendrerit tellus auctor eu. Nullam eget egestas orci."

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