I want to demonstrate 6 ways that you can apply to your lead generation right now (even in this crisis) that will help you get more customers today or to get you the leads for new clients post crisis.
Let's start by looking at an Ad from a local Accountant.
Ad: “Free Consultation and 20% off Tax Return - Atlas Chartered Certified Accountants offer an initial 1 hour FREE consultation, and a 20% discount on any standard personal Self-Assessment Tax Return - Click the link below”
NOPE! Honestly, I would give it a "C-".
Most Ads like this consistently lose money because there's no connection, it's boring, salesy and over complicated (needle in eyes).
So, how do you make it better?
Well, you need to...
#1. Be specific on who you're targeting, 10.39 million Self-Assessment tax returns were completed in the UK last year – that’s a WAY to big an audience to target
#2. Make it about your...