Day 6- Paige's Lead Gen Diary

paige's lead gen diary Feb 14, 2019

It is now my second week working for Richard and I'm starting to gain a better understanding of the company and how it works. Although I have only been focusing on The Lead Gen Academy as its the business that I will have most involvement in.

Today I am carrying on from Friday by calling those that I was unable to get in contact with on Friday.

Mainly focusing on the guests so I am able to schedule in their one-to-one with Richard. I then called all members that I was unable to get hold of on Friday, although a few of them informed me it would be best for me to call them on Tuesday as they are busy all day.

It is crucial for me to get in contact with as many people as possible today so i can retrieve all feedback and work out the NPS score. Gaining feedback is also very important as it will help us to see what people like about the event and what they feel may need to be improved.

Many people have different thoughts and ideas but it is crucial to compromise as everyone as...

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Day 4- Paige's Lead Gen Diary

paige's lead gen diary Feb 14, 2019

Today was the day we held our Lead Gen Academy event where I would be meeting and greeting all Academy members and guests, which I felt very nervous for as it was the first time I have been apart of an event.

The last preparation took place before members and guests began to arrive, ensuring we had the guest list and setting out all the work books on each table for their use.

I took the role of being at the door and signing people in so I was able to keep track of who attended and who didn’t. This was beneficial as it enables me to get in contact will all attendees tomorrow to be able to retrieve some feedback and what they think we could do in order to improve for the next event. 

It was great to meet everyone as it also meant that I was able to put a face to a name as I had been in contact with them previously to confirm that they were going to be attending and they knew all details, such as the check-in time. It was also lovely to meet Jake who is part of the academy...

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Day 3- Paige's Lead Gen Diary

paige's lead gen diary Feb 13, 2019

Today I feel as though I have managed to complete a lot of tasks within my third day, due to having a better understanding of how all systems work. 

I am starting to feel a lot more comfortable and confident within the work I am completing.

Today I have undergone a lot of preparation with The Lead Gen Academy taking place tomorrow. This meant that I had to confirm the last few people whom I had previously been unable to get in contact with as well as others who had purchased a ticket last minute. This was useful as it meant I was able to finalise the members and the guest lists, as well as add on extra guests that are also being brought along.

For those who I managed to get hold of that are unable to attend tomorrow, meant that i was able to arranger a one to one for them or book them on to next months event.

I finalised both my first and second blogs that were then published onto The Lead Gen Academy website which was very exciting and different as blogging is very new to me!

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BONUS – Conversion Optimisation Tactic

Uncategorized Jan 16, 2019

I was on Google this morning and received a pop up from one of my One2One Lead Gen Academy clients – Party Hard Travel.

They have implemented Web Push Notifications onto there website and the the image you see is the result. – The results they have received have been excellent and they are using it to promote their 2019 holiday launch video. -


So I thought I would share a quick BONUS – Conversion Optimisation Tactic to add to all the great tactics we discussed at the last Lead gen Academy.


What are Web Push Notifications?

Web or Browser Push Notifications are clickable pop-up messages that appear on a subscriber’s browser. They can be accessed on all devices, including desktop, android mobile, tablets, etc. They are different from in-app notifications because they are sent by websites instead of mobile apps.

I recommend setting them up using a plugin such as this - ...

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Day 2 - Paige's Lead Gen Diary

paige's lead gen diary Jan 09, 2019

Today I felt more comfortable when arriving into the office as I had a better understanding of what I would be working towards and how to use the CRM which is ActiveCampaign.

I continued to update details of clients and ensuring the entrepreneurs are going to be attending Thursday's Lead Gen Academy, as well as organising a second event for the following week for those who are unable to attend on Thursday.

Today I have also learnt that it is crucial to consider your telephone manner when you are on the phone to clients, such as your tone of voice and use of language as it is crucial to have a professional manor when taking calls on behalf of the organisation. For example, I phoned a company and requested to speak to one of their employees in which the receptionist proceeded to have a very unprofessional manor, which allowed me to learn from his mistakes and to remember the importance of how you should come across when communicating with clients.

Mid-morning, Richard...

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Day 1 - Paige's Lead Gen Diary

paige's lead gen diary Jan 09, 2019

Day one in The Lead Gen Group - I felt nervous and apprehensive as to how I’d adapt to the different software's used within the company.

My day began with Richard explaining all the systems used, such as ActiveCampaign where all contacts and details are kept. For example, there are various details for the different brands within the group, such as The Lead Gen Academy, Boiler Servicing 24-7 and WP Aid, such as campaign reports, automation's, deals, CRM, databases and event management.

We also use many different 'lists' that we are able to add different customers to, allowing us to target different customers and send them relevant details that we feel may entice them.

There are also prospect lists for people who have subscribed to lead magnets that we launch such as ‘The 30 leads in 30 days Challenge’. I learnt that this is referred to as a 'funnel' and have been successful at create 1,000's of leads for the business.

The 30 Leads in...

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